NU Harvest sought to deepen customer relationships by offering valuable and educational content through email, while also moving away from heavy reliance on discounts.
Our objective was clear: enhance customer education throughout their journey, reduce discount dependency, and build a retention-focused strategy that nurtures long-term loyalty. Given Naked Harvest’s high-quality products and devoted customer base, we aimed to shift the conversation from incentives to value, leveraging automation strategies, loyalty programs, and customer-generated content to create a richer experience.
Our work with NU Harvest is a testament to how a well-executed email and retention strategy can transform customer engagement and revenue growth.
By integrating Yotpo’s Loyalty & Reviews, refining data capture, and moving beyond discount-led conversions, we built a more sustainable and profitable retention ecosystem for NU Harvest.
NU Harvest now operates with an email strategy designed for long-term success, reinforcing customer relationships beyond just the product.
“Evocative was a critical part of supporting NU Harvest’s next phase of growth. They were able to very quickly fix critical problems that we didn’t have the bandwidth to improve, as well as future-proof a great deal of work through beautiful creative and a strong strategy.
The team was so knowledgeable and really had a passion for the success of our brand, workshopping our problems and focusing on how our email sat holistically within the brand’s marketing strategy.”
General Manager
Trusted by 50+ Ecommerce Brands
“Incredibly impressive. Evocative Media have delivered over and above our expectations”
