Work with us
Work with us

A Record-Breaking BFCM for Lorna Jane

Lorna Jane’s Black Friday Cyber Monday campaign marked a significant milestone in the brand’s journey, driven by performance across paid search and paid social platforms including Meta, TikTok, Pinterest, and Google. The campaign’s performance is a testament to Evocative Media’s ability to innovate, engage, and deliver outstanding results in a highly competitive landscape.
By combining strategic insights with creative excellence, the campaign exceeded revenue goals, captured new customers, and supported Lorna Jane’s position as a market leader in women’s activewear.
Book a Call
Meta Ads
TikTok Ads
Pinterest Ads
Google Ads
Creative Strategy
Lorna Jane is a large-scale, established retail brand operating in a highly competitive global activewear market, with Black Friday Cyber Monday one of the most commercially critical trading periods of the year. This case study focuses on BFCM performance, delivered by Evocative Media as part of an ongoing, multi-channel, multi-region paid media partnership with Lorna Jane.

Addressing Core Challenges

When Lorna Jane presented their Black Friday Cyber Monday strategy to the Evocative Media team, the challenges were clear:
  • Standing out in a crowded marketplace of global and local activewear brands during the year’s most competitive shopping season
  • Sustaining customer engagement throughout an extended BFCM period
  • Hitting ambitious targets with a reduced budget

Our Approach

To tackle these challenges, we crafted a comprehensive cross-channel strategy tailored to Lorna Jane’s objectives.
  • Early activation, launching before BFCM to capture pre-BFCM interest
  • Lead generation tactics including giveaways and app downloads to expand Lorna Jane’s customer database and support future remarketing
  • Kept the sale fresh by introducing new styles and updating creatives regularly to sustain engagement across the extended period
  • Leveraged sales-driven keywords and retargeting strategies to reduce costs and increase conversions
  • Dynamic creative approach with frequent updates to appeal to a broad audience
  • Implemented urgency tactics including countdown timers and ending soon messaging to prompt immediate action
  • Focused on leveraging the product catalog for a more engaging shopping experience
  • Strategically distributed budget to maintain competitiveness throughout the period
  • Partnered with influencers and content creators to amplify Lorna Jane’s message and build authentic connections with the brand’s community

Results & Impact

As a result, Lorna Jane achieved exceptional year-over-year growth across all channels and regions, demonstrating the effectiveness of refined digital advertising strategies and creative execution.
CPA
0 0%
Cost per acquisition decreased by 18.20%, improving acquisition efficiency
Revenue Growth
0 %
Revenue grew by 20.49% compared to the previous year
Conversions
0 %
Conversions rose by 17.13%, driven by a highly effective retargeting strategy

Click-through rate
0 %
The click-through rate on Meta doubled year-on-year, surpassing session goals by 5%
Click-through rate
0 %
Paid search revenue increased by 113%, exceeding targets
Lower Budget
0 %
All results were achieved with a 4% lower budget year-on-year, improving efficiency while exceeding revenue targets.

Key Performance Highlights

20.49%

increase in Conversion Value YoY
15.82%
decrease in Cost Per Click YoY
18.20%
decrease in Cost Per Acquisition YoY
Food & Beverage

Conclusion

At Evocative Media, we are passionate about helping brands like Lorna Jane grow and scale before, during, and after peak sales periods.

Through collaboration, strategic execution, and creative innovation, we transformed Lorna Jane’s BFCM campaign into a record-breaking success, exceeding ambitious goals during one of the most competitive sales periods of the year.

“First off, a huge thank you for all your amazing support leading up to Black Friday. We launched, and the event kicked off with a bang. We are completely ecstatic with the final results.”

Lauren Williams

Head of Digital Marketing at Lorna Jane

Trusted by 50+ Ecommerce Brands

Ready to Put Your Meta Sales
On Steroids?

Book a call, see if you qualify, get a quote on your project, launch your new site.
Book a Call

“Incredibly impressive. Evocative Media have delivered over and above our expectations”

Richard Jaffares, COO

What to expect:

  • Personalized strategy session
  • Direct access to our expert team
  • Creative direction & growth isights
  • No strings attached
  • A caramello koala
  • Everything included

Browse Our Other Case Studies

Lorna Jane
Dissh
Naked Harvest
Hommey
Aje Athletica
Strangelove
Redsbaby
Best Of The Bone
Bondi Born
Energetiks